Our Marketing Philosophy
Our five salons attract approximately 18,000 new clients every year. That averages out to 1,500 per month, 346 per week and 50 per day. How do we do this? Simply by making sure our brand is at peak awareness, giving back to our communities and having the best and most talented people.
Our marketing department is constantly ensuring our social media, event participation and traditional media engagement is constantly flowing. We don’t believe in simply advertising, we believe in living our brand outside of our walls so that potential guests flock to any of our five locations.
Our Locations Are Stunning, Inspiring and in all the right places.
Visibility & Brand Awareness
We want to be noticed. That’s why we are in the hottest and busiest areas of Dallas and the affluent suburbs.
Putting our locations in high rent districts ensures that our visibility and brand awareness is second to none. Our salons also exude luxury, which attracts an elite clientele.
Be sure to check out all of our luxurious locations designed for creativity and inspiration.
Strategic (and fun!)
Partnerships
The Trusted Salon of the Dallas Cowboys Cheerleaders
When the Dallas Cowboys were looking for the perfect salon to keep the DCC looking their best, they chose Tangerine. They knew our team of talented hairdressers would be the perfect fit.
When one of the top music festivals in the nation launched in Dallas, then asks if we want to be a part, of course we said YES!!
Aveda
Our partnership with Aveda isn’t just smart business, it’s smart relationships. Aveda is the #1 environmental hair care company in the world. The Aveda customer is beyond loyal, therefore helping keep our client base for the long term.
VOMOR Extensions
Tangerine only partners with the best. That’s why VOMOR was the best choice for our extension business. The best quality hair, ethically sourced, is the perfect solution for our clients volume and length desires.
Social Media Is a
Major Focus
Social media drives a massive amount of our new business. That’s why we put so much into content creation, strategic posting and beautiful imagery and video.
We have an entire team to make sure that we (and you) stand out on Instagram, Facebook & YouTube.
We even have a professional Instagram account for hairdressers for inspiration, education and encouragement. Be sure to follow us!
Bloggers 😍 Tangerine
We love grassroots marketing and blogger partnerships are huge. Check out Tangerine guest Amanda Miller’s site for fashion, beauty and more!
Local & National Television
We are proud to have so much exposure on television. We are always amazed when someone flies into Dallas just to have their hair done at Tangerine because they saw us on DCC’s Making the Team.
Ready to Start the Best Chapter of Your Career?
We would love to share with you more about how a career at Tangerine Salon is the long term, financially & creatively rewarding career that you’ve always dreamed of.
Tangerine Puts Our Team in the Spotlight!